Amadeus Finlay
B2B & B2C WRITER
COPYWRITER
FILMMAKER
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Over the past 15 years, I have proven this conviction time and again through B2B and B2C assignments for multi-billion-dollar companies, household brands, movie makers, higher education institutions, and printed periodicals on both sides of the Atlantic Ocean.
And it all comes down to effective storytelling.
I believe in engaging ideas that convey fact as well as emotion. Whether exploring the impact of music on the children of Palestine or undertaking investigative reporting in Washington D.C., my forensic approach to research results in creative ideas to draw the audience into the heart of the issue.
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Ultimately, my approach yields two crucial outcomes: evoking the audience's emotions and translating those emotions into tangible, profitable support.
"With creative direction, an accomplished writer can write anything... an accomplished copywriter can turn words into profits... and an accomplished filmmaker can bring any narrative to the screen."
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B2B
10 Generative Engine Optimization Strategies (With Case Studies
B2B SaaS guide on optimizing content for AI search visibility, with strategies, data, and case studies.
Nowhere is Safe … Or Is It?: Cybersecurity in the Tradeshow and Event Industry - ECN
Seventy percent of the globe’s GDP has undergone digitization, which means almost everything that signifies and governs modern society is stored in an intangible, and potentially, highly vulnerable form somewhere in the digital ether.
Analytics shape the way companies make critical decisions. Netflix stands out as an example of how analytics, particularly predictive analytics, can revolutionize business operations.
Costa Rica: A Truly Green Economy - Exhibit City News
Nestled in the crook between Nicaragua and Panama, Costa Rica is an innovative and industrious corner of the tropics that quietly breaks boundaries without making too much of a fuss. This small nation of just under 4.9 million people not only holds its own in the event space, but does so with a whole new look at economics.
B2C
Bringing Music to the Children of Palestine
- Magazine of the College of the Holy Cross
The West Bank has long been entangled in a web of unrest, but on a quiet backstreet in Ramallah, tension and scrutiny are put aside as children forge a new future through classical music.
The wind of change that swept in from Indian Country during the mid-terms of November 2018 was not only important from a cultural and racial standpoint, but the manner in which Native American politicians broke down gender norms was nothing short of triumphant.
Cannabis and the Empire State: The Implications - Chronogram Magazine
"The governor's bill is just treated as general tax revenue that goes in the general fund," explains Senator Harckham. "We desperately need the money to go toward substance abuse disorder. New York State is woefully underfunded, and during the pandemic the overdose rate has doubled. Treatment providers are hanging on by a thread. This is a real crisis."
EDITING
C-suite focused publication covering industry news MBA programs and global rankings.
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Annual publication from private K-12 school, Rocky Hill Country Day.
Motif Magzine, Rhode Island, 2020
Special edition of the magazine where the content was devised and provided by Indigenous writers from across the continent.
CLASSIC COPYWRITING
Goal: convince viewers to upgrade to a product called EventPlanner
Result: increase in video conversions by 24%
Goal: prevent customers cancelling a $99 subscription by leaning into FOMO, loss aversion etc. to convince them otherwise.
Result: drop in cancellations by 17%.
Goal: prevent customers cancelling a $49 subscription by leaning into FOMO, loss aversion etc. to convince them otherwise.
Result: drop in cancellations by 21%.
FILM
EDUCATION
2005-2009
Master's Degree
UNIVERSITY OF EDINBURGH
Modern History - American History focus
CONTACT
Amadeus Finlay
WRITER | FILMMAKER
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